TOOLS OF
JOYFUL
OPERATIONS
TOOLS OF
JOYFUL
OPERATIONS
TOOLS OF
JOYFUL
OPERATIONS
+What is Tojo?
+What is Tojo?
It is a design framework for making products more fun. It was born from a simple quest: to transform everyday, boring objects into experiences that spark emotional connection.
It is a design framework for making products more fun. It was born from a simple quest: to transform everyday, boring objects into experiences that spark emotional connection.
+How?
+How?
You can use it as a guide to create emotionally captivating products, or as a lens to decode why certain objects feel so irresistibly special.
You can use it as a guide to create emotionally captivating products, or as a lens to decode why certain objects feel so irresistibly special.
[Read the book 📘]
[Read the book 📘]
FOR DESIGNERS, ENGINEERS
AND ANYONE WHO WANTS TO
DESIGN FUN OBJECTS
FOR DESIGNERS, ENGINEERS AND ANYONE WHO WANTS TO DESIGN FUN OBJECTS
FOR DESIGNERS, ENGINEERS AND ANYONE WHO WANTS TO DESIGN FUN OBJECTS
+Why?
+Why?
+Why?
Because products have become boring. They work, but they don’t feel like anything.
Because products have become boring. They work, but they don’t feel like anything.
Because products have become boring. They work, but they don’t feel like anything.
Somewhere along the way, we stripped the soul out of everyday objects.
Somewhere along the way, we stripped the soul out of everyday objects.
Somewhere along the way, we stripped the soul out of everyday objects.
Think back to old tech — the satisfying clicks, flips, and slides that made people smile. Those products weren’t just useful, they were lovable.
Think back to old tech — the satisfying clicks, flips, and slides that made people smile. Those products weren’t just useful, they were lovable.
Think back to old tech — the satisfying clicks, flips, and slides that made people smile. Those products weren’t just useful, they were lovable.
TOJO exists to bring that feeling back — a way to design objects that aren’t just functional, but joyful. Because the world doesn’t need more boxes. It needs more things we can love.
TOJO exists to bring that feeling back — a way to design objects that aren’t just functional, but joyful. Because the world doesn’t need more boxes. It needs more things we can love.
TOJO exists to bring that feeling back — a way to design objects that aren’t just functional, but joyful. Because the world doesn’t need more boxes. It needs more things we can love.
FT. TOJO
ORIGINALS
FT. TOJO
ORIGINALS
Sat kit, Bliss.pod, Dino tool, Kanobot
Sat kit, Bliss.pod, Dino tool, Kanobot
"What’s a framework without proof? Here’s a collection of the very first products shaped by it. I even managed to sell one, and a few others came to life through collaborations with startups."
"What’s a framework without proof? Here’s a collection of the very first products shaped by it. I even managed to sell one, and a few others came to life through collaborations with startups."
[Read more in the book 📘]
[Read more in the book 📘]
SO, WHAT MAKES
A TOJO?
SO, WHAT MAKES
A TOJO?
“The secret’s in the book. Unlike most secrets, this one is free for anyone to explore. But if you’d like to buy me a coffee along the way, I won’t say no!”
“The secret’s in the book. Unlike most secrets, this one is free for anyone to explore. But if you’d like to buy me a coffee along the way, I won’t say no!”
“The secret’s in the book. Unlike most secrets, this one is free for anyone to explore. But if you’d like to buy me a coffee along the way, I won’t say no!”
"Free - unless you feel generous ☕ "
"Free - unless you feel generous ☕ "
For a physical copy, write to [dprasannakennedy@gmail.com] — with ❤️, Dinu
+What is Tojo?
It is a design framework for making products more fun. It was born from a simple quest: to transform everyday, boring objects into experiences that spark emotional connection.
You can use it as a guide to create emotionally captivating products, or as a lens to decode why certain objects feel so irresistibly special.
©Dinu Kennedy 2025
©Dinu Kennedy 2025
©Dinu Kennedy 2025